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The colour of 2023 has been chosen - long live the brave Viva Magenta!

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The colour of 2023 has been chosen - long live the brave Viva Magenta!

When it's grey and gloomy outside, our well-being definitely decreases. We do not feel too optimistic about life, and the desire to act disappears. How to fight it? It's best to reach for Viva Magenta, hailed as the colour of 2023! It is a bold, deep red whose energetic presence will prove to be the energy boost we all need! So welcome the new queen of colours with us and enter the new year with a bang! Read our article and you will learn how to skilfully invite the Viva Magenta shade to your home.

In this article you will learn, among other things:
1. Pantone Matching System - how does the Pantone Institute work?
2. Viva Magenta - what is the colour of 2023?
3. Viva Magenta in our apartment:
- the colour of the year 2023 on the walls,
- Viva Magenta in the living room, i.e. red furniture,
- Pantone colour of the year in the form of textiles.
4. What were the colours of the year in previous years? 

Does colour matter?
It has long been known that colour has a significant impact on our behaviour. Experts argue that he is responsible for 85% of our purchasing decisions! It is similar with our apartments: a skilfully matched colour will positively affect our mood, while the wrong colour will make us feel unpleasant. The choice of colour is therefore an extremely important matter that cannot be left to chance. Therefore, trust the experts and take advantage of the experience of the Pantone Institute! 

Pantone Matching System, or why the colour of the year works?
Pantone Color Institute, the world-famous Pantone Institute, was founded in 1986. From the very beginning, it was created by the most recognized specialists in the field of colour creation. Despite belonging to different industries, they had one thing in common: a significant understanding of colour trends across the market.

Research focusing on this issue quickly became the main area of interest of the Institute. Experts provided consultations and training in the field of colours for designers, businessmen and all those for whom it was necessary to move in the best possible way among the capricious market. How is it possible that Pantone is able to create an accurate forecast?

The director of the Institute, Leatrice Eiseman, points out that the whole process is simply putting together the available puzzles, not magic. An analytical approach to the subject and careful observation of the changing moods of the society are necessary. For the director, colour is a specific language. It reflects changes in culture (e.g. movies released, vacation destinations, popular lifestyles) and events happening around the world, as well as the socio-economic situation and people's problems. Observation of changes in the world allows us to refine a colour corresponding to the needs of modern man. 

Pantone Color Of The Year - The Institute surprised us again 
The colour of the year 2023 according to Pantone is Viva Magenta. Belonging to the red family stands out from its predecessor by its expressive character. Lively, rebellious, but at the same time joyful and full of optimism... that's what Viva Magenta is, dominant in contemporary colour trends.

The original shade of red tempts with pink influences and delights with a combination of warm and cold tones. In its vibrant beauty, however, it is not aggressive - quite the opposite! It exudes gentleness and cosiness, which it owes to its origin. Viva Magenta is a colour inspired by cochineal red - one of the most valuable natural dyes. No wonder it fits so well in our homes. How to go about inviting her so as not to fall into the trap of exaggeration? It is enough to follow a few rules presented in our guide to enjoy the unique arrangement! 

Pantone colour of the year is not afraid of walls
Taught by experience, you are certainly wary of red on the walls. In this case, however, this caution is completely unnecessary! The Viva Magenta shade will look beautiful on the walls. Its saturated personality is free from the typical flaws associated with reds. Thanks to this, the room where Viva Magenta will appear will gain a mysterious and atmospheric climate.

Less convinced users will welcome the possibility of using this shade on one wall with relief. The others can be covered, for example, with a wonderful beige. You will get the desired depth effect without overwhelming the entire composition. Using wallpaper is also a good idea. The trendy fish scale pattern in the colour we are interested in will be a bull's-eye. 

Viva Magenta loves furniture
Soft corner sofas, elegant couches, comfortable armchairs and practical pouffes... They are the basis of our interiors. No wonder that in the coming year there will be more and more proposals that delight with upholstery in this bold shade. A sofa upholstered in Viva Magenta velour will prove to be an excellent choice for a classic composition, and a fashionable wing armchair covered with red fabric will delight all lovers of modern style.

Colour of the year 2023 on pillows around the Word
You already have your interior well laid out, so you only care about small colour accents? So reach for a few textile accessories in the form of pillows, a fluffy blanket or a functional curtain, invite Viva Magenta to your home! Even the most schematic composition will become much more unique, delighting everyone who enters it.


 

An overview of the winners of previous years - get inspired
The Pantone Institute selects the king of colours every year. However, the colours of the past years, hailed as the colours of the year, are an attractive proposition that will work great in our interiors. Do you remember what colours appeared in previous editions? Check with us:

- the colour of the 2022 is Very Peri. A gentle shade of blue was enlivened by a touch of purple. It has become synonymous with creativity and readiness to look for new challenges,

- in 2021, the duo was exceptionally dominant. Of course, we are talking about yellow in the shade of Illuminating Yellow and grey in the shade of Ultimate Grey. Both colours perfectly complemented each other, creating a mix full of practicality and joy.

- in 2020 Classic Blue was in force. This tasteful, dark shade of blue appealed to lovers of calm and thoughtful compositions,

- 2019, Living Coral was chosen, which is a gently whitened colour of the coral reef. Its extraordinary beauty represented nature and invigorating energy,

 

- 2018 was not afraid of the intensity of the Ultra Violet colour. The colour referred to visionary and spirituality, thanks to which dreamers fell in love with it,

- 2017 focused on naturalness. Greenery, an optimistic shade of green, introduced the necessary dose of freshness and energy flowing from nature into our apartments.

 

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